smart advertising

I've been browsing some adverts and have found some really inspiring ones, usually due to their subtlety and the message attached to it, reading beyond text;

Mercedes Benz

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This advert has a grim but eye-opening message behind it, it warns users of cheaping out on car parts as it is a genuine risk that has proven to be fatal over time. The way it is done its so simple yet so complex with its message.

McDonalds

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This one is genius, using the curves and bends of the McDonalds logo, something recognisable, if not the most recognisable logo in the entire world and using it to represent roads, proceeded by strategically placing it near McDonalds locations, it's an upgrade from a pointing arrow for sure and just ties in so perfectly.

Amazon Fresh

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Amazon Fresh is like Amazon, but for food produce, so to advertise their launch, Amazon launched a massive ad campaign across multiple forms to make the public aware, usually showing what used to be the amazon arrow/smiley face as a piece of food, in this case a shrimp which is quite smart as it barely takes up any space and basically just fills the logo, quite neat, easy to design yet effective.